Beeline has opened its storefront on Avito.

      September 30, 2025 11:21 Economy Beeline announces the launch of a pilot project to sell refurbished smartphones through the largest classifieds platform Avito. The new channel will make devices more accessible by offering equipment with minor cosmetic defects or display models.

      The project is aimed at selling fully functional devices that were previously used for demonstration purposes or returned by customers within the legally established period. Before being listed on the platform, all smartphones undergo inspection, a visual assessment and, if necessary, servicing. All technical specifications of the devices meet standards, and any defects are solely cosmetic and do not affect performance. Information about the device condition and any visible features is detailed in the product listing.

      The average price of a refurbished smartphone on Avito is 30% lower than in Beeline’s online store and retail outlets. During the pilot period, 20–30 models will be available for sale simultaneously, with the range to be expanded subsequently. If successful, the project will be scaled to other categories of devices from the operator’s retail assortment.

      Avito was chosen as a partner due to the platform’s wide reach: according to the company, the service’s monthly audience is about 72 million users. This is where the main demand for pre-owned devices is concentrated, making the platform a logical choice for launching the pilot project.

      “We see steady interest in refurbished devices and want to make modern smartphones even more accessible. Launching a storefront on Avito allows us to quickly reach a wide audience and test a format that benefits both the customer and the business. This project provides an opportunity to purchase a fully functional device at an attractive price,” emphasized Kirill Bulginov, Beeline’s e-commerce director.

      Advertisement of PJSC VimpelCom. More details at beeline.ru

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