NIA news "Nizhny Novgorod" has started broadcasting on the city's digital screens.

      July 28, 2025, 13:28

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      SocietyCurrent News of NIA "Nizhny Novgorod" and "Nizhnyaya Pravda" (both publications are part of the Nizhny Novgorod Regional Information Center) have begun broadcasting on digital screens in various parts of the Volga Federal District's capital.

      This became possible thanks to a partnership with the aggregator "Molnya.info." The platform collects popular messages from reputable sources, categorizes them by topics, and automatically displays the most in-demand headlines on electronic boards around the city.

      Approximately 50 such screens are installed in Nizhny Novgorod. The news is alternated with advertisements and updated daily around noon. The information blocks cover topics from city life and economy to culture, sports, and incidents. News selection is based on audience interests, allowing residents to receive concise and актуальная information without visiting websites or social media.

      "For us, this is an important step. Now, key city news is even closer to residents. It's convenient for residents, who receive brief and to-the-point information, and also beneficial for the editorial staff — we go beyond the internet and attract additional attention throughout the city," commented Anastasia Nazarova, chief editor of NIA "Nizhny Novgorod."

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