Young entrepreneurs from Nizhny Novgorod can become the heroes of the third season of the reality show "My Startup."

      On April 24, 2026, at 10:00, Economy In the Nizhny Novgorod region, filming of the third season of the reality show about young entrepreneurs "My Startup" (12+) will take place, the winner of which will receive 1 million rubles to develop their business. This media project features heroes who build their businesses in real-time under the gaze of television cameras and compete for the grand prize.

      Young people aged 14 to 35 with a business idea or an existing business who live and operate in the region can participate in the show. Filming will take place in the summer of 2026. Episodes of the project will be released on social media, where viewers can watch how the project heroes complete tasks. Audiences will not only follow the participants but also learn useful information about starting and developing their own businesses. The main goal of the show is to create conditions for the development of entrepreneurial potential among youth and to support promising youth business ideas in the Nizhny Novgorod region.

      "For two months, the heroes of the show will immerse themselves in the incredibly interesting world of cinema and television, work seriously on their businesses, collaborate with mentors, and complete tasks to develop leadership qualities. The heroes will even attend one of the largest business events in the country – the St. Petersburg International Economic Forum (SPIEF). We are confident that the third season of 'My Startup' will mark a new stage in the development of youth entrepreneurship in the region. Our goal is not just to replicate success but to provide the heroes with real resources for growth," emphasized the Minister of Youth Policy of the Nizhny Novgorod region, Svetlana Anufrieva.

      To participate in the show, young people need to fill out an application, tell about their business, and submit it via the link by May 6 https://vk.cc/cWll0j.

      The best candidates will later be invited to record a video introduction and present their project at the casting before experts, and the final list of show heroes will be announced on May 25 at the Forum for Young Entrepreneurs "Youth.Biz."

      Let us remind you that in 2025, over 500 applications were submitted from various corners of the Nizhny Novgorod region, and 16 young entrepreneurs became the heroes of the second season, watched by more than 1,000,000 people on social media.

      NIA "Nizhny Novgorod" has a Telegram channel. Subscribe to stay updated on the main events, exclusive materials, and timely information. Copyright © 1999—2025 NIA "Nizhny Novgorod". When reprinting, a hyperlink to NIA "Nizhny Novgorod" is mandatory. This resource may contain materials 18+.