Beeline named the most rocking Summer Sound concerts in Nizhny Novgorod.

      05 September 2025 09:54

      [145]

      Culture and Leisure

      The festival in the capital of sunsets took place at the "Rakushka" from July 29 to August 10. The leader in internet traffic was the performance by the band "Tri dnya dozhdya" — more than 64 gigabytes were downloaded at their concert on August 9.

      The top three "downloading" performances also included concerts by Uma2Rman (51 gigabytes across all Beeline subscribers) and "Komnata kultury" (50 gigabytes). At some performances the average data usage per person reached up to 35 megabytes — the audience was actively sharing impressions online.

      The crowds at "Tri dnya dozhdya" and "Komnata kultury" were mostly young people aged 31 to 40, whereas many of Uma2Rman's fans were aged 41 to 50. Some attendees came from other cities — the majority were from Saint Petersburg, the Republic of Tatarstan, Vladimir Oblast, Moscow and the Moscow Region.

      In total, 11 concerts by popular artists took place as part of Summer Sound in Nizhny Novgorod. Altogether their audiences "downloaded" 433 gigabytes of traffic. The Beeline network withstood such a heavy load, and all subscribers were able to immediately share photos and videos from the performances.

      Beeline became the festival's title partner for the third time and gave guests pleasant experiences not only at the concerts themselves but also in its branded zone, which was visited by more than 4,000 people in Nizhny Novgorod. There, music lovers were able to add sparkle to their look at a glitter bar and take a memorable Polaroid photo.

      Summer Sound is over, but you can extend its atmosphere with the "plan b." tariff, which includes unlimited access to music, video, social networks and messengers. In short, everything to listen to your favorite artists' songs, watch their clips and share them with friends online. The package also includes access to popular neural networks — so you can create your own: generate texts, music and even music videos. All services are gathered in a mini-app inside the messenger.

      * The tariff plan includes free access to a number of popular neural networks. The number of requests is limited. The cost of the tariff plan may change.

      Summer Sound – Summer Sound.

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