Most Nizhny Novgorod residents strive to improve their financial literacy.

      On July 11, 2025, 12:24

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      Digital Ecosystem of MTS, MTS Analytical and Research Center, AdTech, and MTS Bank conducted a survey of Russians on financial literacy. The main audience interested in improving their financial literacy were women: 84% of respondents from Nizhny Novgorod region stated they wanted to enhance their financial management skills. Among men, such a desire was expressed by 75% of respondents.

      According to the study, one in ten Russians assesses their financial literacy as high. The least confident in their financial literacy were residents of Nizhny Novgorod and other regions of the Volga Federal District – only 7% rated their financial literacy as high. Most Russians (66%) and residents of the Volga region (63%) characterized their financial skills as average.

      The highest percentage of respondents who rate their financial literacy highly was in the Central Federal District – 15%, followed by the Far Eastern Federal District – 12%, and Siberia – 11%. The Volga and North Caucasus Federal Districts had the most people just beginning to understand finances – 19% and 18%, respectively.

      Residents of Nizhny Novgorod, like other residents of the Volga Federal District, are among the top five federal districts where people most want to improve their financial literacy – 80% of respondents answered this way. The leaders in this regard are the North Caucasus Federal District (85%) and the Ural Federal District (81%), with the Northwestern Federal District trailing behind the Volga at just one percent – 79%.

      MTS Bank experts note that raising financial literacy is relevant for all age groups. Young people actively explore investment topics, while older and pension-age individuals are concerned with savings. Cybersecurity is a relevant issue for everyone, including children and teenagers. According to the survey, the least satisfied with their level of financial literacy are people aged 65 and older – only 12% among all respondents chose this answer. The most financially literate are Russians aged 18-24 (15%) and 25-34 (13%).

      Analysts from MTS AdTech found that the main tool for increasing financial literacy is reading financial information websites – 44% of respondents said so. Nearly one-third – 32% – study financial forums. Slightly fewer participants – 29% – improve their financial literacy by reading bank newsletters that describe banking products and their applications. Every fourth person reads financial Telegram channels. Educational content in investment apps and financial reviews on video platforms are viewed by 19% of respondents each.

      About the survey:

      In April 2025, the Analytical and Research Center of MTS AdTech conducted a survey of 2,000 Russians over 18 years old residing in the Russian Federation.

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