Meme "6-7", VPN blockages, and gasoline: the main concerns of Russians in 2026 have been named.

      On August 4, 2026, 14:06 Society An unexpected leader has emerged in the ranking of Russians' anxieties for the second quarter of 2026. It is the teenage meme "6−7" (six seven), which turned out to be the most "adaptable" topic on social media. This is stated in the study "National Index of Anxieties. KROS." The adaptability index shows which topics not only appear in the information field but also actively spread among social media users. As a result of April-June 2026, the meme "6−7" scored 8.24 points and took first place in this ranking. Discussion of the meme on social media exceeded its mentions in the media by more than eight times. At the same time, in terms of spread, the topic even surpassed such resonant issues as the fuel crisis and restrictions on digital services. The authors of the study note that youth internet trends and unusual subcultures regularly become part of public anxieties. Previously, topics such as "PMC Redan," quad bikers, and furries appeared in the rankings. The top three most "adaptable" anxieties also included VPN and digital service blockages, as well as mobile internet outages. The fuel crisis took third place. However, in terms of the overall index, which takes into account the general presence of the topic in the media and social networks, the leader was the fuel crisis - 1210.51. Digital restrictions took the second place, while drone attacks and diversions entered the top three most discussed anxieties. Another notable topic became the events surrounding Crimea. The possible isolation of the peninsula took fourth place in two rankings - by adaptability index and overall index. The top anxieties also included rumors about the seizure of deposits. This topic took fifth place in the adaptability index with a score of 2.40, surpassing discussions about the possible preparation of the West for war with Russia. Concerns about ticks remain relevant. This topic has remained among the top ten main anxieties of Russians for the second quarter in a row. Moreover, in terms of adaptability index, it surpassed drone attacks: ticks took seventh place with a score of 1.89, while drones took eighth with 1.72. It was previously reported that Nizhny Novgorod has been recognized as the fastest city in Russia in terms of commuting time. NIA "Nizhny Novgorod" has channels on Telegram and MAX. Subscribe to stay updated on major events, exclusive materials, and operational information. Copyright © 1999—2025 NIA "Nizhny Novgorod." When republishing, a hyperlink to NIA "Nizhny Novgorod" is mandatory. This resource may contain materials 18+