The tourist route "Weekend with Khokhloma" has been recognized as the winner of the National Award in the field of folk arts and crafts.

      Photo: Press Service of the Federation Council

      The tourist route "Weekends with Khokhloma" has been recognized as the winner of the National Award of the Russian Federation in the field of folk arts and crafts. The solemn award ceremony took place on July 14 in Moscow at the venue of the Federation Council. The honorary award was presented by the Chairperson of the Federation Council Valentina Matviyenko and the Minister of Industry and Trade of the Russian Federation Anton Alikhanov. The award was established by the Government of the Russian Federation. The operator for the preparation and conduct of the event is the Roscongress Foundation. "The idea of the award was born in the Commission for the Development of Creative Industries and Folk Arts and Crafts under the Federation Council, which involves many representatives of the industry. We proceeded from the understanding that people who preserve the traditions of folk art and the unique centuries-old heritage deserve the highest public and state recognition," Valentina Matviyenko said. The Minister of Industry and Trade of the Russian Federation Anton Alikhanov emphasized the systemic support for the industry, noting its significant potential and sustainable growth. "Today, folk arts and crafts involve 380 companies, almost 5,000 people working in these enterprises, and more than one and a half thousand individual entrepreneurs. We are consistently increasing funding: this year, the volume of support has been increased almost threefold," he noted. The Minister also announced the preservation of the current level of state support in the next two years and outlined strategic directions: training new personnel, developing connections between traditions and modernity, as well as integrating folk arts and crafts products into the urban environment and consumer goods. The Governor of the Nizhny Novgorod Region Gleb Nikitin emphasized that the high evaluation at the federal level confirms the region's status as one of the key centers for the preservation and development of folk arts and crafts. "The victory of the route 'Weekends with Khokhloma' is the merit of our masters, the keepers of the unique traditions of the Semenov land, and the entire team working on the development of the region's tourist potential. Today we see a concrete result of the synergy of culture and tourism: the growth of visitors to the route by the end of 2025 amounted to 11%, which is more than 28 thousand people. We will continue to create conditions for as many guests as possible to discover the richness of Nizhny Novgorod crafts," the head of the region noted. The route "Weekends with Khokhloma" allows tourists in the Semenov district to immerse themselves in the history of the emergence and technology of Khokhloma painting. Guests visit iconic showcase sites: the Museum and Tourist Center "Golden Khokhloma," the interactive museum "House of Semen the Spoon Maker," and the "Khokhloma Painting" factory. The program includes interactive excursions and master classes on painting traditional wooden spoons and matryoshkas. The Minister of Tourism and Crafts of the Nizhny Novgorod Region Sergey Yakovlev added that the development of places of traditional crafts is an opportunity to enhance the tourist attractiveness of the region. This task is set for the Nizhny Novgorod region within the framework of the national project "Tourism and Hospitality."

      The regional department reminded that the prototype of the federal award was the regional award in the field of folk arts and crafts "Na_Rodnom," created by the government of the Nizhny Novgorod region. It is worth noting that the national project "Tourism and Hospitality," initiated by the President of Russia Vladimir Putin, aims to develop tourist infrastructure, prepare personnel, promote travel across the country, and improve service quality. Within its framework, five federal projects are being implemented: "Creation of accommodation facilities, infrastructure, and points of attraction," "5 seas and Lake Baikal," "Production of domestic products for the tourism industry," "Tourist attractiveness of the country," and "Personnel for tourism."

      More news about the event:

      The Nizhny Novgorod tourist route "Weekends with Khokhloma" has been recognized as the best in Russia

      The excursion tour of the Nizhny Novgorod region received the National Award in the field of folk arts and crafts. The Nizhny Novgorod tourist route "Weekends with Khokhloma" has been recognized as the best in Russia. 23:41 14.07.2026 Komsomolskaya Pravda - Nizhny Novgorod

      The tourist route "Weekends with Khokhloma" has been recognized as the winner of the National Award in the field of folk arts and crafts

      The tourist route "Weekends with Khokhloma" has been recognized as the winner of the National Award of the Russian Federation in the field of folk arts and crafts. 18:37 14.07.2026 City Kulebaki - Kulebaki

      The Nizhny Novgorod route "Weekends with Khokhloma" received the National Award

      The Nizhny Novgorod tourist route "Weekends with Khokhloma" became the winner of the National Award of the Russian Federation in the field of folk arts and crafts. 18:33 14.07.2026 vGorodeN.Ru - Nizhny Novgorod

      Gleb Nikitin: "The tourist route 'Weekends with Khokhloma' is the best in Russia!"

      The tourist route "Weekends with Khokhloma" became the winner of the National Award in the field of folk arts and crafts. 18:10 14.07.2026 IA Nizhny Now - Nizhny Novgorod

      The Nizhny Novgorod tourist route "Weekends with Khokhloma" has been recognized as the best in the country

      The tourist route won the National Award in the field of folk arts and crafts. The tourist route "Weekends with Khokhloma" from the Nizhny Novgorod region has been recognized as the best in Russia. 18:08 14.07.2026 Newsroom24.Ru - Nizhny Novgorod

      The route "Weekends with Khokhloma" won the national award

      The tourist route "Weekends with Khokhloma" has been recognized as the winner of the National Award of the Russian Federation in the field of folk arts and crafts. 17:26 14.07.2026 NTA-Privolzhye - Nizhny Novgorod

      The tourist route "Weekends with Khokhloma" has been recognized as the winner of the National Award in the field of folk arts and crafts

      Photo: Press Service of the Federation Council

      The tourist route "Weekends with Khokhloma" has been recognized as the winner of the National Award of the Russian Federation in the field of folk arts and crafts. 17:05 14.07.2026 Government of the Nizhny Novgorod Region - Nizhny Novgorod

      The Semenov tourist route "Weekends with Khokhloma" has been recognized as the best in Russia

      The program of the route introduces guests to the traditions of the Semenov folk craft. 16:38 14.07.2026 Vremya N - Nizhny Novgorod

      The Nizhny Novgorod tourist route "Weekends with Khokhloma" has been recognized as the best in Russia

      Photo: MAX channel of Gleb Nikitin

      The tourist route "Weekends with Khokhloma" from the Nizhny Novgorod region has become the winner of the National Award in the field of folk arts and crafts. 16:31 14.07.2026 NIA Nizhny Novgorod - Nizhny Novgorod

      News from neighboring regions on the topic:

      "32 regions and 300 applications": the first National Award in the field of folk crafts was presented in Russia

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      The results of the I National Award