Beeline will provide AI technologies to the largest TV operator in Russia.

      June 4, 2026 11:41 Society The largest Russian pay-TV operator "Tricolor" will use Beeline's AI technologies to enhance the efficiency of technical support and improve user experience. The corresponding agreement was signed at the St. Petersburg International Economic Forum (SPIEF-2026). Under the contract, Beeline will provide the customer with access to the technical interfaces and user applications of three neural network models, as well as ensure support for their operation in 24/7 mode. The comprehensive solution called CDNvideo AI Hub will partially automate the work of the "Tricolor" contact center, help the operator process requests faster and more efficiently, as well as optimize costs for customer support and problem resolution. Sergey Bykov, Vice President for Operator Business at Beeline, Chairman of the Board of Directors of CDNvideo: "AI is an indispensable tool in the work of technical support for any large digital service. In fact, it is now impossible to cope with the volume of incoming user data without it. AI technologies help automate routine tasks and allow specialists to focus on solving problems instead of endless responses to standard questions. All this reduces response time from hours to seconds, saves human resources, helps maintain customer loyalty, and mitigates reputational risks. Beeline's AI solutions will significantly strengthen the technical support of 'Tricolor', enhance the company's economic efficiency, and simplify life for its employees and clients." Oleg Struchkovsky, Commercial Director of "Tricolor": "Telecom giants around the world are actively investing in machine learning, AI agents, and predictive analytics, and 'Tricolor' is no exception. The company builds its development strategy based on modern technologies, as the implementation of AI solutions in corporate processes already provides businesses with up to 40% efficiency. Partnering with Beeline will allow 'Tricolor' to increase the efficiency of our service, strengthen the focus on support availability and customer care. Moreover, the application of Beeline's AI technologies will not be limited to the contact center. We plan to use them in other projects, for example, in our online cinema or telemedicine." NIA "Nizhny Novgorod" has channels on Telegram and MAX. Subscribe to stay updated on major events, exclusive materials, and timely information. Copyright © 1999—2025 NIA "Nizhny Novgorod". When reprinting, a hyperlink to NIA "Nizhny Novgorod" is mandatory. This resource may contain materials 18+