Nizhny Novgorod residents choose to vacation in Turkey and Egypt.

      May 22, 2026 10:46 Society Tourists from Nizhny Novgorod are increasingly choosing Turkey, Egypt, Vietnam, and the Chinese island of Hainan for their vacations. Representatives of the industry shared insights about changes in the tourism market ahead of the summer season with IA "Vremya N." According to Valeria Zhivak, manager of the travel company "Sadko.Travels," the growing interest in Turkey and Egypt is largely due to the availability of direct flights from Nizhny Novgorod. Anastasia Skvortsova, manager of the "Nizhny Novgorod Travel House," added that there is also demand for Georgia, China, Thailand, Vietnam, Uzbekistan, and Tunisia. At the same time, interest in the UAE has decreased against the backdrop of the political situation. However, the situation may change in the summer, as the airline "Aeroflot" plans to resume direct flights to Dubai starting June 1.

      "We hope for the opening of other Middle Eastern destinations - Qatar, Bahrain, Oman," she said.

      Among Russian destinations, Sochi, Kaliningrad, and Mineralnye Vody are leading. According to Evgeny Pronin, director of the company "Moscow-Tour-Nizhny Novgorod," Sochi remains in demand despite the frequent implementation of the "Carpet" plan. He acknowledged that this has resulted in a slight decline in sales. According to travel agencies, there has recently been an increased interest in vacations in Adygea. At the same time, demand for Dagestan has decreased, with its peak popularity occurring 2-3 years ago.

      "We are very upset about the cancellation of air communication between Nizhny Novgorod and Minsk," added Anastasia Skvortsova.

      As for prices, market participants note mixed trends. According to Skvortsova, tours to Krasnodar Krai and Kaliningrad have increased the most in price. Evgeny Pronin reported a decrease in costs for most destinations, explaining this by the favorable exchange rate of the ruble. Trips to Russian resorts have also become more affordable.

      "Now you can fly to Sochi for 20,000 rubles for 3 nights. This is very inexpensive; last year it was at least 27,000," noted Valery Pronin.

      Valeria Zhivak explained that dynamic pricing is in effect in the industry.

      "The cost changes depending on flight load, demand for specific dates, and the duration of the tour. For example, after the May holidays, there is traditionally a decrease in prices - many families are busy with their children's exams, the end of the school year, and closing quarters at work during this period," she emphasized.

      It was previously reported that the Nizhny Novgorod region ranked in the top 5 regions for tourist flow to Moscow. NIA "Nizhny Novgorod" has channels on Telegram and MAX. Subscribe to stay updated on major events, exclusive materials, and timely information. Copyright © 1999—2025 NIA "Nizhny Novgorod." When republishing, a hyperlink to NIA "Nizhny Novgorod" is mandatory. This resource may contain materials 18+