Blogger Ilya Exile launched "Dobrosvyaz" on Beeline's infrastructure.

      April 24, 2026 11:19 Society Russian blogger and streamer Ilya Exile and his team launched a digital project in the mobile communications sector — "Dobrosvyaz." The new brand combines mobile communication, bonus mechanics, and a social component. The project is primarily aimed at a youth audience and is built around the idea that communication can be not just a service, but also part of a community with useful initiatives and a high level of engagement. "Dobrosvyaz" is positioned as a new format of communication. Users receive not only communication services, minutes, and gigabytes, but also access to additional mechanics within the project. Thus, a user, simply by using the service, without additional conditions, can participate in raffles for gadgets, travel, and other prizes, as well as in good deeds across the country. For example, delivering food to an animal shelter or insulating enclosures, organizing a movie screening for children from an orphanage, or a backyard football tournament. The "Dobrosvyaz" team not only finances such social activities but also implements them with their own efforts and resources. Prize funds and a bank of good deeds are formed from the project's net profit — the more users, the larger they become. In addition, every "Dobrosvyaz" client can "upload" their own dream into their personal account — each month, the operator selects one user's dream and fulfills it. The concept of "Dobrosvyaz" is built around the idea of making good deeds a more familiar part of everyday life — a simple and understandable way, through a digital service that a person uses regularly. The project combines emotional engagement and community mechanics, turning mobile communication into part of a broader user ecosystem. Technologically, "Dobrosvyaz" operates on Beeline's infrastructure under the Smart MVNO model ("smart virtual mobile operator"). This format allows a new project to launch based on the network and technological platform of an existing telecom player while developing its own brand, customer journey, sales channels, digital interfaces, and communication strategy. This model allows for faster market entry of new products and testing of niche or segmented offerings for specific audiences. The information partner of the project is also LLC "Beeline," which participates in the launch and development of the new brand. Ilya Exile: "It was important for us to create not just a new project, but a community of people for whom communication is a way to be closer to each other and make the world a little better. We want to show that our society is open to good deeds and mutual assistance. For us, communication is not just about minutes and gigabytes. Communication is about people." Roman Pryganov, Director of Partner Channel Development at Beeline: "The Smart MVNO model makes the launch of new brands in the communications sector significantly more accessible and faster. Essentially, it allows partners to rely on the existing telecom infrastructure, network quality, and technological expertise of Beeline, focusing on their product, positioning, and working with their audience. We see this as a promising tool for the emergence of new bright niche projects in the market. 'Dobrosvyaz' is a great example of such a launch." Denis Smakhtin, General Director of LLC "Beeline": "For us, participating in 'Dobrosvyaz' is an opportunity to support the launch of a new brand at the intersection of telecom, digital products, and community mechanics. Today, audiences increasingly expect not only basic functions from a service but also additional value, engagement, and a clear emotional idea. This combination is precisely what the project's concept is built upon." Advertising by PJSC "VimpelCom." For more details, visit: beeline.ru Moscow, OGRN 1027700166636 The NIA "Nizhny Novgorod" has a Telegram channel. Subscribe to stay updated on major events, exclusive materials, and operational information. Copyright © 1999—2025 NIA "Nizhny Novgorod." When reprinting, a hyperlink to NIA "Nizhny Novgorod" is mandatory. This resource may contain materials 18+