T2 launched a campaign about the "incredibly profitable" referral program.

      April 8, 2026 15:28 Society T2, the Russian mobile operator, has supported its referral program for subscribers with a new advertising campaign. The key message is "unbelievably profitable": slightly exaggerated but lively shots from the videos featuring exotic animals reflect the anticipation of real benefits. The series of two stories was directed by the famous director Oleg Trofim.

      T2 dedicated the new advertising campaign to its referral program for subscribers. Customers can earn up to 2,000 rubles for each friend they refer to T2. And friends will receive all the operator's privileges.

      In the series of commercials, T2 decided to visually demonstrate the anticipation of profit. This feeling was expressed through relaxation on the ocean shore and carefree dancing with friends. The highlight of these dreams was the exotic animals. Subscriber Victoria spends time with a luxurious pet cheetah, while the hero of the second video, Arkady, dances surrounded by bright flamingos. However, the heroes, like the operator's subscribers, do not just have to dream – they are waiting for real benefits that can be obtained by bringing friends to T2.

      The director of the advertising diptych was Oleg Trofim ("Major Grom", "Ice"). Under his guidance, the filming crew managed to implement a complex production at the highest cinematic level.

      The campaign will cover all marketing tools: digital, radio, outdoor advertising, and non-standard formats. On all platforms, T2 will demonstrate the idea of profit through bright memorable images.

      Yegor Bormusov, Marketing Director of T2:

      "We wanted to move away from template plots about 'discounts and bonuses' and show that the real advantages of switching to T2 can be brighter than any fantasies. The referral program is about trust and mutual benefit, so we focused on the emotions of anticipation, which logically shift to specific numbers on the bill. With Oleg Trofim, we managed to create mini-films where every frame is filled with real cinematic depth."

      Creative team composition

      T2 (client):

      Yegor Bormusov – Marketing Director

      Daria Tarasova – Brand Development and Marketing Communications Director

      Alexander Korniyenko – Creative Director

      Maria Sagadeeva – Head of Marketing Communications

      Anastasia Vlasenko – Marketing Communications Project Manager

      Anna Shuvalova – Senior Marketing Communications Specialist

      McCann (creative agency)

      Ducksoup (production)

      photo: T2 press service

      Advertising. LLC "T2 Mobile" https://nnov.t2.ru/

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