Nizhny Novgorod was portrayed as a person at the Advertising Forum.

      September 5, 2025 11:47 [180] Society

      At the 25th Advertising Forum, Nizhny Novgorod was presented in an unusual format — as a portrait of a person created by a neural network.

      According to the information agency "NTA-Privolzhye", the presentation took place during the plenary session "Overview of the Advertising Market in Russia 2024–2025". Elena Batrakova, Deputy General Director of the "National Advertising Alliance" for regional affairs, presented the image of the city created on the basis of a residents' survey.

      Residents were asked what makes Nizhny Novgorod attractive to them, how they would like to see it if it were a person, and what qualities this image should possess.

      "We see that it is a middle-aged man. He is charming, modern, businesslike, handsome, and so on," Batrakova noted.

      The forum also discussed the impact of artificial intelligence on the advertising industry. Elena Dybova, Vice President of the Chamber of Commerce and Industry of Russia, emphasized that algorithms are unable to replace specialists with creative thinking.

      "A human will always win where an unconventional approach, creativity, a new vision and new thinking are needed. Therefore, I sincerely believe that everything related to your industry will definitely be stronger than any artificial intelligences," she said.

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