The term "Cultural Code" has been named the main contender for the title of Word of the Year 2026.

      August 25, 2026 19:37 Society The phrase "cultural code" may become the main word of 2026, displacing the popular term "niche," the press service of the CPRYAK "Institute of Russian Studies" reported to the publication "Abzac." Experts noted that when compiling the linguistic ranking, fashionable trends, the depth of the words' penetration into society, media popularity, novelty of meaning, and reflection of the spirit of the times are taken into account. In 2026, "cultural code" became the basis for discussions, government projects, and educational initiatives. Its influence on identity, content, cinema, and museums was discussed at the St. Petersburg International Economic Forum (SPIEF). A nationwide competition "Cultural Code" and an event of the same name at the "Professionals" championship were launched. Experts emphasized that "cultural code" surpasses "niche" in social significance, although the latter is growing in frequency of use. "Cultural code" has become important at the federal level, expanding areas of use and reflecting the novelty of meaning. Professor Natalia Kozlovskaya from Herzen State Pedagogical University noted that the word "niche" has been actively used in the media: in the first six months of 2026, it was mentioned 60,188 times, comparable to the figures for the entire year of 2025. Let us remind you that the term "zoomer" became the word of 2025 according to "Gramota.ru." NIA "Nizhny Novgorod" has channels on Telegram and MAX. Subscribe to stay updated on major events, exclusive materials, and timely information. Copyright © 1999—2025 NIA "Nizhny Novgorod." When reprinting, a hyperlink to NIA "Nizhny Novgorod" is mandatory. This resource may contain materials 18+