The attendance at Nizhny Novgorod sports facilities has increased by 28%.

      August 8, 2026 07:00 SportsAttendance at sports facilities in the Nizhny Novgorod region has increased by 28% thanks to the Unified Sports Aggregator. By mid-2026, the system recorded over 450,000 visits. The digital service was discussed by the Minister of Digital Development and Communications of the region, Alexander Sinelobov, at the All-Russian Forum "Digital Evolution" (18+) in Kaluga. The platform helps residents choose a sports facility, purchase a subscription, sign up for a class online, or rent a venue. According to Sinelobov, one of the main tasks is to make these services as simple and convenient as possible. The service is also useful for institutions. Employees of sports facilities and other sports venues can manage schedules and resources, maintain reporting, control attendance, and financial operations. Nearly 80 sports facilities in the region are connected to the system. More than 77,500 subscriptions are processed through it monthly. The aggregator is integrated with the "Resident Map of the Nizhny Novgorod Region" portal. Owners of a physical card can use it as a pass, while eligible categories can apply for free visits. In state and municipal institutions, integration has reduced the volume of manual work and simplified visitor service. The digitalization of public administration is one of the key areas of the national project "Data Economy and Digital Transformation of the State," which is being implemented on the instructions of the President of the Russian Federation, Vladimir Putin. The development of digital services to increase the accessibility of sports also aligns with the objectives of the state program "Sport of Russia." It was previously reported that the reconstruction of the Dynamo Stadium in Nizhny Novgorod is 92.5% complete. NIA "Nizhny Novgorod" has channels on Telegram and MAX. Subscribe to stay updated on major events, exclusive materials, and timely information. Copyright © 1999—2025 NIA "Nizhny Novgorod." When reprinting, a hyperlink to NIA "Nizhny Novgorod" is required. This resource may contain materials 18+.