In Russian fintech, voice assistants are strengthening their positions.

      June 23, 2026 15:30 Economy Voice assistants are becoming one of the key channels for banks to interact with customers. Over the past year, the share of users who regularly turn to voice services for financial tasks has more than doubled, and the volume of transactions using this communication channel in the largest banks has increased by 60-70%. Financial organizations are constantly developing voice services. For example, VTB has introduced a voice assistant in the web version of its online bank. The AI assistant provides advice on lending conditions, deposit rates, card usage rules, and bonus accruals. Users can make payments by voice—recharging mobile phones, paying traffic fines, transferring money via the SBP, and opening savings accounts. As noted by VTB's customer service department head Zhanna Shukis, the audience of voice assistant users in Russia has grown exponentially over the past year, and the bank has ensured a consistent level of service across all key platforms. Experts recommend using the voice assistant in a quiet place, formulating commands simply and unambiguously, carefully checking the transaction parameters on the screen, and always confirming actions. NIA "Nizhny Novgorod" has channels on Telegram and MAX. Subscribe to stay updated on major events, exclusive materials, and timely information. Copyright © 1999—2025 NIA "Nizhny Novgorod". When reprinting, a hyperlink to NIA "Nizhny Novgorod" is required. This resource may contain materials 18+