Beeline has launched smart search in the mobile application.

      June 16, 2026 11:39 Society A new service helps customers solve everyday tasks related to managing communication faster, without having to search for the necessary sections, contact support, or call the contact center themselves. Now, in the Beeline app, many actions can be performed through a single text window. Users can check their balance and package leftovers, clarify tariff conditions, obtain information on billing, services, and available features, as well as pre-configure roaming for trips abroad. It is enough to formulate a request in free form—just like in regular correspondence. Smart search helps not only with questions about communication services. Inside the app, it also becomes a convenient entry point for everyday user scenarios using artificial intelligence: for example, one can clarify a fact, quickly find the necessary information, ask a household question, request advice, or just chat. Thus, Beeline is developing the app not only as a service for managing communication but also as a more universal digital environment for solving various tasks. If a question is related to service and requires deeper processing, smart search will automatically transfer the customer to support chat. This eliminates the need to manually search for the right help channel and makes the path to the answer shorter and more convenient. At the first stage, the service is available to customers of the "Plan B" platform—about 400,000 users. The pilot launch will allow testing usage scenarios, collecting feedback, and preparing the solution for further development. The launch of smart search has become another step for Beeline in the development of AI services. The company views artificial intelligence not as a separate option but as a new level of customer experience within the telecom product. Leonid Frolov, head of mobile development at Beeline: "We wanted to make the Beeline app not just another service function but a truly convenient tool that can be approached with almost any question. For example, a customer can check their balance, figure out roaming, or connect an option, while also finding a recipe for a new dish for dinner. For us, this is an important step towards a more natural and human interaction with the app, where the necessary answer or action can be obtained in one window, without unnecessary transitions and complicated navigation." Advertising by PJSC "VimpelCom." More details on the website beeline.ru Moscow, OGRN 1027700166636 The NIA "Nizhny Novgorod" has channels on Telegram and MAX. Subscribe to stay updated on major events, exclusive materials, and operational information. Copyright © 1999—2025 NIA "Nizhny Novgorod." When reprinting, a hyperlink to NIA "Nizhny Novgorod" is mandatory. This resource may contain materials 18+