Saratov entrepreneurs will be able to undergo free training on working with AI.

      June 10, 2026 17:36 Economy Entrepreneurs, as well as those who are just planning to start their own business, are invited to participate in the training "Modern Neuromarketing and Artificial Intelligence in Business." The event will take place on June 25 at the "Entrepreneurship Support Center" on Oktyabrsky Avenue, 13 in Sarov. The training is organized by the regional Ministry of Industry, Trade, and Entrepreneurship in collaboration with the regional center "My Business" as part of the national project "Effective and Competitive Economy." "The 'My Business' center regularly conducts training events for entrepreneurs in various municipalities of the Nizhny Novgorod region. We focus on the requests of the business community and choose the most in-demand topics. These include participation in government procurement, changes in tax legislation, product labeling in the 'Honest Sign' system, obtaining state support measures, and other relevant areas. Since the beginning of this year, 14 training events have already been held, with more than 850 business representatives participating. The training on neuromarketing and artificial intelligence will allow entrepreneurs to familiarize themselves with modern tools capable of enhancing the effectiveness of product and service promotion and strengthening the competitive positions of companies," noted the Minister of Industry, Trade, and Entrepreneurship of the Nizhny Novgorod region, Maxim Cherkasov. The training program includes studying the principles of neuromarketing and modern AI tools for analyzing customer behavior and increasing the effectiveness of marketing campaigns. Participants can expect practical case studies, master classes, and individual consultations with experts. Upon completion of the training, entrepreneurs will receive practical recommendations for implementing modern technologies in their companies' activities. To participate in the training, registration is required by June 22 at the link: мойбизнес52.рф/events/trening-sovremennyy-neyromarketing-i-iskusstvennyy-intellekt-v-biznese-g-sarov/. Participation is free. We remind you that information about all business support measures at the federal and regional levels can be found at the "My Business" center (мойбизнес52.рф), which operates within the framework of the federal project "Small and Medium Entrepreneurship" of the national project "Effective and Competitive Economy." The center has a hotline "My Business," where you can also get all the necessary information. Hotline phone: 8 (800) 301-29-94 (call is free). The national project "Effective and Competitive Economy," initiated by the President of Russia Vladimir Putin, represents a set of systemic measures that form the groundwork for a new model of long-term economic growth based on a supply-side economy. It includes federal projects such as "Small and Medium Entrepreneurship," "Labor Productivity," "Increasing Investment Activity," "Low-Carbon Development," "Development of Technological Entrepreneurship," "Development of the Financial Market," and "Development of Competition." The NIA "Nizhny Novgorod" has channels on Telegram and MAX. Subscribe to stay updated on major events, exclusive materials, and timely information. Copyright © 1999—2025 NIA "Nizhny Novgorod." When reprinting, a hyperlink to NIA "Nizhny Novgorod" is mandatory. This resource may contain materials 18+