Zen will promote the culture and tourism of the Nizhny Novgorod region.

      May 19, 2026 17:04 Society The Nizhny Novgorod region and the news platform Zen have signed a cooperation agreement in the field of information promotion of the region's public and cultural activities. The document was signed on May 19 at the CIPR conference (12+) by Governor Gleb Nikitin and Zen Managing Director Alexander Tolokolnikov. The agreement provides for systematic cooperation in promoting cultural, public, and event projects in the Nizhny Novgorod region. It is expected that Zen will support significant events in the region to attract the attention of both local and federal audiences. In addition, the parties intend to jointly develop approaches to the informational positioning of educational and entertainment events in the field of history and culture of the region. It is noted that this should contribute to the popularization of the Nizhny Novgorod region and increase tourist interest. "I am confident that closer interaction will allow us to take a big step in promoting Nizhny Novgorod and the Nizhny Novgorod region, in developing our main tourist brands '100% Real Russia' and 'Capital of Sunsets'," said Nikitin. He also added that within the framework of joint work, attention will be paid to promoting small towns in the region, including Arzamas, Vyksa, and Gorodets. Alexander Tolokolnikov noted that the Nizhny Novgorod region today is one of the most notable regions in the country in terms of cultural, tourist, and event agendas. According to him, cooperation will allow for the creation of media projects and introduce the multi-million audience of the platform to the initiatives and events of the region. Recall that in 2025, Rospatent registered the trademarks "100% Real Russia" and "Capital of Sunsets" for Center 800, granting the organization exclusive rights to their use in cultural, tourist, and event projects. Earlier, the editorial office of NIA "Nizhny Novgorod" found out that Lyskov could become a new tourist center of the Nizhny Novgorod region. NIA "Nizhny Novgorod" has channels on Telegram and MAX. Subscribe to stay updated on the main events, exclusive materials, and operational information. Copyright © 1999—2025 NIA "Nizhny Novgorod". When reprinting, a hyperlink to NIA "Nizhny Novgorod" is mandatory. This resource may contain materials 18+