Nizhny Novgorod entrepreneurs can submit applications to participate in the "Know Our" competition.

      May 18, 2026 12:10 Economy Residents of the Nizhny Novgorod region are invited to participate in the "Know Our" competition (12+), organized by the Agency for Strategic Initiatives (ASI) and the Roscongress Foundation with the support of VEB.RF to achieve the goals and objectives of the national project "Effective and Competitive Economy." Small and medium-sized entrepreneurs - producers of food, clothing, cosmetics, and household goods - can participate in the competition. "The President of Russia has set the task of supporting companies that are shaping the technological future of Russia, helping them promote in domestic and international markets. The "Know Our" competition, which has already proven its effectiveness, is perfectly suited to achieve this goal. The wide partner network of the competition forms a unique set of support measures in terms of volume and composition, which work not only for the development of specific businesses but also for the overall formation of the technological sovereignty of our country," said Maxim Oreshkin, Deputy Head of the Administration of the President of Russia. This year, winners will be selected in four main categories: "Know Delicious" ("Ready and Functional Food," "Beverages," "Farm Products"), "Know Useful" ("Beauty," "Sports Products," "Health and Care," "Children's Goods"), "Know Creative" ("Clothing and Accessories," "Jewelry," "Footwear," "Interior"), and "Know Diverse" ("Youth Brands," "Family Brands," "Premium Brands," "Cultural Code," "Online Breakthrough of the Year"). A special category is also provided - "Know Technological," which includes 16 nominations - from gaming technologies to unmanned systems. The selection of finalists is scheduled by July 1, and the award ceremony will take place in July. Applications are accepted until June 1 at the website: znaiknashih.asi.rf. Among the criteria for brand selection are localization of at least 30% and positive sales dynamics. Winners will receive individual consultations with business experts, assistance in entering marketplaces and retail chains, access to training programs, membership in business associations, participation in major forums, assistance in attracting investments, and extensive informational support. Last year, four Nizhny Novgorod brands became laureates in various nominations of the federal "Know Our" competition. The winner in one of the main nominations of the competition - "Food Products" - was the brand Coolbrew, under which coffee beverages are produced in Nizhny Novgorod. In the special nomination from the Russian Export Center "Export Potential," one of the laureates was the brand Ulanik - the production of wooden toys is located in the working settlement of Voznesenskoe. The competition partner in the sub-nomination "Products" - the company "Kuper" - highlighted the Nizhny Novgorod brand "Northern Valley," under which milk and dairy products are produced. And the company Simple Group in the "Beverages" category highlighted the Nizhny Novgorod gin brand Grey Shine. Information about all business support measures at the federal and regional levels can be found at the "My Business" center (mybusiness52.rf), which operates within the framework of the federal project "Small and Medium Entrepreneurship" of the national project "Effective and Competitive Economy." The center has a hotline "My Business," where all necessary information can also be obtained. Hotline phone: 8 (800) 301-29-94 (call is free). The national project "Effective and Competitive Economy," initiated by the President of the Russian Federation Vladimir Putin, will become the main tool for forming a new growth model. It includes federal projects aimed at developing small and medium-sized entrepreneurship, increasing labor productivity, boosting investment activity, low-carbon development, and developing the state system of statistics and forecasting. NIA "Nizhny Novgorod" has channels on Telegram and MAX. Subscribe to stay updated on the main events, exclusive materials, and operational information. Copyright © 1999—2025 NIA "Nizhny Novgorod." When reprinting, a hyperlink to NIA "Nizhny Novgorod" is mandatory. This resource may contain materials 18+.