Nizhny Novgorod residents appreciated the remote work format.

      On May 12, 2026, at 11:00, Society T2, a Russian mobile operator, analyzed the labor mobility of Russians in 15 cities with a population of over a million. Nizhny Novgorod emerged as the leader in the share of people working from home: 59% of subscribers here use remote work, more than in any other million-plus city, including Moscow and St. Petersburg.

      Big data specialists at T2 identified new patterns in the labor life of Russians. Almost half of the observed audience in the largest cities of the country (an average of 49.2%) utilizes remote work, but Nizhny Novgorod significantly surpasses the national average.

      Not long ago, remote work and hybrid formats were the domain of the two capitals, but the trend has shifted. In regions, including Nizhny Novgorod, more people have started working from home, while in Moscow and St. Petersburg, the share of remote workers is noticeably lower: 41% and 39%, respectively. Experts attribute this to the saturation of the labor market in the capitals and growing fatigue from working from home, which is bringing employees back to offices.

      In addition to Nizhny Novgorod itself (59%), high rates of remote work are recorded in Krasnodar (56%), Omsk (55.5%), Samara (54%), and Rostov-on-Don (53.3%). The growth in the penetration of this format is also influenced by individual entrepreneurs who actively work from home.

      Labor mobility varies not only between cities but also between age groups. The core of those working from home consists of people aged 25 to 54. Meanwhile, younger employees aged 25-34 are the most mobile and willing to travel long distances to the office.

      Alexey Sidorov, director of the Volga macro-region at T2:

      "For us, it is important to see not just the portrait of our subscriber but to notice the dynamics of their habits, including work-related ones. Big data as a tool reveals a multitude of opportunities—from targeted audience segmentation to understanding long-term trends. This allows us to be flexible in developing our product line, thus addressing the most relevant customer needs."

      Photo: Press Service T2/Shutterstock/ author YAKOBCHUK VIACHESLAV

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