Beeline has once again won the grand prize at the "Golden Application" award.

      April 17, 2026 14:39 Society The Grand Prix of the "Golden Application" award for the results of 2025 was awarded to Beeline. Among the nominees were not only representatives from telecom but also from other industries: from fast food to insurance. The jury evaluated the mobile applications of companies in terms of convenience and benefits for users. Beeline, in the new version of its mobile application (12+), focused on quick access to key scenarios, transparent expense tracking, tools for protection against spam and fraud, as well as services for everyday life. According to the company, the monthly audience of the application is 13.5 million users. Beeline's website also won in the "Best Usability / UX" nomination for the convenience and clarity of the user journey. The "Beeline Books" service, together with partner red_mad_robot, took third place in the "Entertainment Resource, Media Portal" nomination. "Both the website and the application today are key sales and service tools at Beeline. We know that customers come to us not to 'check out the features,' but to solve their issues. Therefore, it is especially valuable for us that market experts noted the quality of the user experience. Customers are becoming more demanding and do not forgive inconveniences. We are compared not only with other operators but also with digital services used daily. They evaluate not how much is available in the application, but how easily a specific task can be solved there. And we strive to become a true digital assistant for our users — clear, fast, and friendly," noted Elena Konykova, director of the customer experience development center at Beeline's digital storefronts. The "Golden Site" is one of the oldest Russian awards for internet projects. Later, it was supplemented by the "Golden Application," of which Beeline has won the Grand Prix for the second consecutive time. In 2024, the operator's application received the largest update in its history, with a special focus on security, simplified navigation, and overall reduction of cognitive load for users. This year, the agenda has broadened: all major digital channels of Beeline received recognition — both the application and the website. Advertisement of PJSC "VimpelCom." More details on the website: beeline.ru Moscow, OGRN 1027700166636 The NIA "Nizhny Novgorod" has a Telegram channel. Subscribe to stay updated on major events, exclusive materials, and operational information. Copyright © 1999—2025 NIA "Nizhny Novgorod." When reprinting, a hyperlink to NIA "Nizhny Novgorod" is mandatory. This resource may contain materials 18+