You can now instantly register with Beeline, your mobile operator, through the online self-service.

You can now instantly register with Beeline, your mobile operator, through the online self-service.

      September 29, 2025, 11:30 Beeline (PJSC VimpelCom) makes launching its branded virtual mobile operator even easier. The company is introducing a new tool as part of the development of the Smart MVNO format — a self-service platform for companies wishing to launch their own mobile service using Beeline's infrastructure. The solution is aimed at businesses and communities with a loyal audience and allows them to integrate a telecom product into their customer relationship system without capital investments.

      Partner companies get access to a ready-made package of services: branded SIM cards and eSIM, the operator’s brand name displayed in the device interface, and a customer account. All processes — from technical setup to customer support on connectivity issues — are handled by Beeline, while the partner focuses on marketing, signing up customers and building communications with them.

      Use cases can vary widely — from including mobile connectivity in a loyalty program to integrating it with other services. For example, a sports club could offer connectivity as part of a membership, and a brand or blogger could use the mobile product to build regular engagement with their audience. For Beeline, launching the self-service opens an additional sales channel and creates the foundation for win‑win partnerships with additional revenue for both parties.

      The new service operates within the Smart MVNO format and allows launching your own connectivity brand almost instantly, with the option to seamlessly transition to other MVNO models in the future if the partner requires.

      “We are making the virtual operators market as accessible and technologically mature as possible. The new self-service gives businesses an extremely simple way to launch their own connectivity — quickly, without infrastructure costs and with the possibility of flexible scaling in the future. We are confident that the advanced Smart MVNO format has great potential both in the mass segment and in niche areas,” said Beeline CEO Sergey Anokhin.

      Advertisement of PJSC VimpelCom. More details at beeline.ru

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You can now instantly register with Beeline, your mobile operator, through the online self-service.