One in three surveyed Beeline customers considers Telegram a convenient platform for blogging.

      August 29, 2025, 10:48

        [176]

       Society

       Nearly a third of respondents (29%) in the survey believe that the Telegram messenger (16+) is excellent for running a personal channel. More than half of those surveyed (56%) confirmed that there is demand for personal blogs in the messenger: they find the platform suitable for reading news and topic-focused channels. This information was obtained using Beeline’s marketing research service "Mobile Surveys." The operator shared it for Blog Day, which is observed on August 31.

       The messenger’s popularity across different generations is also confirmed by an analysis of anonymized Beeline subscribers’ data. On a day off, the operator’s customers spend about 74 thousand hours on Telegram, and even more on a workday — 78 thousand hours. Moreover, the younger the users, the more time they spend on the messenger.

       Blogging on Telegram is significantly simplified by the "plan b." platform launched by the operator. It offers popular tools for generating texts, images, music, and videos**, which will help diversify and improve content.

       In addition, "plan b." covers the Telegram Premium subscription, which opens up additional features for channel owners. Among them, for example, are uploading larger files, publishing long posts, and changing the channel’s appearance. All services are gathered in a mini-app inside the messenger.

      * The study was conducted among Beeline subscribers who consented to participate in the survey. The total number of respondents is 309 people, men and women (48% and 52%, respectively). The "Mobile Surveys" marketing research service is 12+.

      ** The tariff plan includes free access to a number of popular neural networks. The number of requests is limited.

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