T2 has made the loyalty program "Bolshe" available for subscribers of all operators.

      On June 24, 2026, at 16:52, the company T2, a Russian mobile operator, updated its loyalty program "More." Now, all customers can participate and receive bonuses, regardless of which operator's services they use. "More" has also added new offers from partners and "category of the day." Every day, users can gain even more benefits.

      Every day, T2 opens three exclusive offers in a specific thematic category. One of them is available for exchanging gigabytes, while the other two are special offers from partners. The thematic selections are changed daily, and the weekly cycle repeats. This will encourage users to regularly return to the mobile app for new benefits.

      The program covers all areas of everyday life. On different days of the week, participants can receive discounts and bonuses in the "Food" and "Shopping" categories from partners such as: "Yandex Food," "Pyaterochka," "Magnit," "Lenta," "Golden Apple," OZON, "Avito," and Sokolov. Specific days are dedicated to the "Transport" and "Entertainment" categories, featuring "Yandex Go," fuel, and scooters. On special days, there will be a "Surprise" category with a secret offer from any selection.

      For non-subscribers, T2 has prepared welcome gigabytes upon registration in the "More" program. The amount of traffic is calculated so that new users can immediately make their first gigabyte exchange and evaluate the service's mechanics. This approach allows everyone to appreciate the benefits of T2's loyalty program.

      Andrey Borzov, Director of Product and Customer Experience at T2:

      "We created 'More' not as a classic points accumulation program, but as a daily service of benefits, organically integrated into the user's routine. The logic is simple and transparent: today you exchange gigabytes for a discount at a café, tomorrow for a movie ticket, the day after tomorrow for a ride in car sharing. At the same time, we decided to remove the main barrier of any loyalty programs—the tie to 'your' operator. That is why we opened 'More' to everyone, and we give new users welcome gigabytes so that the first exchange can happen on the day of registration."

      Alexey Sidorov, Director of the Volga Macroregion at T2:

      "T2's approach to creating services has always been based on responding to real needs, rather than following formal logic where quantity is more important than quality. That is why our products are in demand, including among subscribers of other mobile operators. This confirms that our chosen curatorial approach to forming a whole set of beneficial offers truly helps clients in their everyday scenarios."

      Photo: T2 Press Service /Shutterstock/ by Evgeny Atamanenko

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