Nizhny Novgorod companies are invited to participate in Supplier Day for the "Retail" direction.

      On April 28, 2026, at 10:44 AM, Economy. Small and medium enterprises in Nizhny Novgorod will be able to participate in the Supplier Day focused on "Retail," which will take place on May 15, 2026. The potential customer will be the retail chain "Auchan." The event will be organized by the regional center "My Business" in accordance with the goals and objectives of the federal project "Small and Medium Entrepreneurship" of the national project "Effective and Competitive Economy."

      "Cooperative ties within the region allow us to eliminate complex logistics chains and increase the number of local products on store shelves. To help Nizhny Novgorod's small businesses build relationships with large customers, we regularly hold Supplier Days. The event with the retail chain 'Auchan' is the second meeting focused on 'Retail' this year. Producers will be able to expand their business connections, present their products, and discuss possible cooperation options with the customer," said Maxim Cherkasov, the Minister of Industry, Trade, and Entrepreneurship of the Nizhny Novgorod Region.

      The company is ready to purchase food and non-food household goods from local producers. Priority will be given to producers of cheeses, milk, and dairy products (including farm products), as well as sausages, bread, and confectionery products. B2B and B2G negotiations, a pitch session, and product presentations will be organized for Nizhny Novgorod organizations. Representatives from the Ministry of Industry, Trade, and Entrepreneurship of the Nizhny Novgorod Region and experts from the entrepreneurship support infrastructure will also speak at the Supplier Day, providing information about the existing state support tools in the region.

      Participants in the event can be legal entities and individual entrepreneurs registered in the SME register and located in the Nizhny Novgorod Region. The Supplier Day will take place on May 15 at the following address: Nizhny Novgorod, Akademika Sakharova St., 4, Technopark "Ankudinovka" (Volga Hall, 1st floor). To become a participant, it is necessary to fill out a questionnaire on the "My Business 52" portal: мойбизнес52.рф/events/den-postavshchika-ashan-/, or submit an application at the "My Business" center.

      In 2026, four Supplier Days have already been held in the Nizhny Novgorod Region for the retail chains "Detsky Mir" and "Magnit," the Department of Education of the Nizhny Novgorod City Administration, as well as for the hypermarket of building materials and household goods "Lemana PRO." A total of 318 Nizhny Novgorod SMEs participated in these events. Four more Supplier Days are planned for the end of the year, involving companies from the trade, transportation services, and nuclear industries.

      We remind you that information about all business support measures at the federal and regional levels can be found at the "My Business" center (мойбизнес52.рф), which operates within the framework of the federal project "Small and Medium Entrepreneurship" of the national project "Effective and Competitive Economy." The center also has a hotline "My Business," where all necessary information can be obtained. Hotline phone number: 8 (800) 301-29-94 (call is free).

      The national project "Effective and Competitive Economy," initiated by the President of Russia Vladimir Putin, represents a set of systemic measures that form the groundwork for a new model of long-term economic growth based on a supply-side economy. It includes federal projects such as "Small and Medium Entrepreneurship," "Labor Productivity," "Increasing Investment Activity," "Low-Carbon Development," "Development of Technological Entrepreneurship," "Development of the Financial Market," and "Development of Competition." NIA "Nizhny Novgorod" has channels on Telegram and MAX. Subscribe to stay updated on the main events, exclusive materials, and operational information. Copyright © 1999—2025 NIA "Nizhny Novgorod." When reprinting, a hyperlink to NIA "Nizhny Novgorod" is mandatory. This resource may contain materials 18+.