The "Solidarity" Bank is launching branded mobile communication based on the Beeline network.

      March 30, 2026 15:57 Society Beeline and JSC KB "Solidarity" have signed an agreement to launch a new project in the Smart-MVNO format. The result of the partnership is a branded mobile service called "Solidarity Mobile," which has been available to bank customers since March 17, 2026.

      The project is being implemented on the telecom infrastructure of Beeline and is primarily aimed at existing bank customers. In the first phase, the launch will take place in Samara offices, with subsequent scaling to the network of bank branches across the country.

      The Smart-MVNO format allows for a quick launch of services without capital investments: just over a month has passed from the signing of the contract to the start of sales. Beeline is responsible for the technical implementation, network, SIM cards, and customer service. The bank, in turn, is focused on the marketing strategy of its telecom product, its promotion, and working with the audience.

      The "Solidarity Mobile" service will be integrated into the bank's offerings as a tool for increasing customer loyalty. Customers who connect to the service will be able to receive cashback for paying for telecom services into their bank account, as well as use special offers from the bank within loyalty programs and cross-selling.

      "We are launching a telecom product as part of our strategy to strengthen our digital presence and build additional touchpoints with our customers. 'Solidarity Mobile' is not just mobile communication, but also a new channel for enhancing the value of our services," commented Natalia Montaya Ibanez, Director of Development at Solidarity Bank.

      "The Smart-MVNO format allows banks, brands, and communities to launch services quickly, flexibly, and without technical complexities. We are pleased to start cooperation with Solidarity Bank and are confident that the integration of communication into financial services will open new opportunities for customers," noted Roman Pryganov, Director of Partner Channel Management at Beeline.

      The "Solidarity Mobile" project is yet another example of how Smart-MVNO technology helps companies enhance loyalty, develop services, and offer customers new values through a simple and in-demand tool—mobile communication.

      Advertisement of PJSC "VimpelCom." More details on the website: beeline.ru

      Moscow, OGRN 1027700166636

      NIAS "Nizhny Novgorod" has a Telegram channel. Subscribe to stay updated on major events, exclusive materials, and operational information. Copyright © 1999—2025 NIAS "Nizhny Novgorod." When reprinting, a hyperlink to NIAS "Nizhny Novgorod" is mandatory. This resource may contain materials 18+