Beeline customers were twice as likely to combine vacation with studying at online universities.

      06 October 2025 10:53 Society. For Teacher’s Day, Beeline found out which educational apps customers used during their vacations. An analysis of anonymized data from roaming Beeline customers who traveled around Russia showed that, compared with 2024, traffic increased for online universities, book-reading services and videoconferencing apps.

      The popularity of online universities — services that provide the opportunity to immerse oneself in a new field or even acquire a new profession — rose by 40%. Time spent in such apps also increased significantly: Beeline customers spent twice as much time in them this summer as in 2024.

      The most popular category by traffic volume was book services. On average each user downloaded about 5 gigabytes of books for reading and listening over the summer. This type of leisure was a priority for Beeline customers over 40 — 56% of adult travelers around Russia engaged in it. Among young people, neural networks were more popular (62%) and language-learning services (61%).

      By amount of time spent, reading also leads — each vacationer devoted an average of about 45 hours to it over the summer. Second was studying at online universities (almost 37 hours), and third were videoconferencing services, which are often used to communicate with tutors (16 hours).

      The operator is strengthening and expanding its mobile network so that its customers can find time for education anywhere. For example, in the Nizhny Novgorod region this summer Beeline’s technical specialists launched additional telecom equipment in 25 small settlements in the region. Thanks to this, both local residents and travelers can pursue self-education on the internet from almost any point in the country.

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