T2 customers can win a 100,000-ruble discount on a smartphone via the mobile app.

T2 customers can win a 100,000-ruble discount on a smartphone via the mobile app.

      08 September 2025 15:59

      [135]

      T2, a Russian mobile operator, has launched a new game, "Tower", in its mobile app. It is available in the game center as part of the "Bolshe" loyalty program. Users can win prizes from the operator and partners: a MiXX subscription, jewelry from SOKOLOV, courses from Yandex.Practicum, discounts on taxis, food and shopping, balance bonuses, and a discount of up to 100,000 rubles on a smartphone at T2 retail stores.

      In the "Towers" game, players must stack moving blocks on top of each other, aiming for maximum precision. With a perfect hit the block is placed evenly and the next one remains the same size. If a block extends beyond the tower's boundaries, the protruding part is "cut off", and the next block becomes narrower, which makes further construction more difficult.

      Two game modes are available. In the prize mode the player goes through 20 levels, some of which offer time-limited rewards. A prize can be claimed while the prize fund is active. The endless mode is focused on building the tallest possible tower and scoring points. This mode produces daily and overall player rankings.

      For game participants T2 has prepared special prizes available through the "Bolshe" loyalty program. Users can win discounts of up to 100,000 rubles on smartphones at the operator's stores, cash bonuses to their balance of up to 3,000 rubles, promo codes for a MiXX subscription, jewelry and bonuses from SOKOLOV, gifts from LitRes, as well as promo codes for discounts in Yandex Go services: 500 rubles for Yandex.Taxi, 500 rubles for Yandex.Refueling, 1,000 rubles for Yandex.Eats and 5,000 rubles for Yandex.Market.

      Kirill Zobnin, Director of Digital Channel Development:

      "The mobile app today is not just a tool for managing services, but a natural point of interaction between the operator and the customer. Launching a second game in our game center is a step toward more active and meaningful engagement. Through simple but engaging mechanics we give users the opportunity not only to fill their time, but also to gain real benefits. This is part of our approach to digital services. They should be useful, clear, and sometimes even entertaining."

      Photo: T2 Press Service

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T2 customers can win a 100,000-ruble discount on a smartphone via the mobile app.