You can forget about toilet paper: its replacement is much more effective — everyone in Europe is already using it, and we're just getting started.

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      Bidet as a standard hygiene item in modern society

      Personal hygiene, particularly anal hygiene, is critically important for health, and neglecting this aspect can lead to serious problems, including hemorrhoid flare-ups. While toilet paper remains a widespread attribute, its effectiveness in ensuring thorough cleanliness raises questions, especially in the context of public health. In Moscow, as in many European cities, there is a growing interest in water-based cleansing after defecation, indicating a cultural shift toward a deeper understanding of personal hygiene and disease prevention.

      Medical specialties related to proctology and dermatology have long pointed out the advantages of water cleansing. Toilet paper, even the softest, can cause micro-injuries to the skin, irritation, and does not always completely remove fecal residues, creating a favorable environment for bacterial growth. This is especially dangerous for people suffering from hemorrhoids, as any mechanical impact on inflamed nodes worsens pain and contributes to further disease progression. Water, on the other hand, provides gentle and complete cleansing without friction, promoting healing and preventing new irritations. "Transitioning to water hygiene is not just a matter of comfort; it is a matter of prevention and improving patients' quality of life, especially with chronic anal and rectal conditions," said Dr. Alexei Smirnov, a proctologist.

      In Europe, where hygiene standards are traditionally high, bidets have long been a common element in bathrooms. However, in Russia, particularly in Moscow, there is a steady increase in demand for bidets and hygiene showers. Plumbing manufacturers confirm this trend, offering a variety of solutions: from traditional bidets to compact hygienic nozzles that easily integrate into existing toilets without major renovations. This makes water hygiene accessible to a broad consumer base, breaking stereotypes about its elitism. For example, in some Middle Eastern and Asian countries, water cleansing has been the norm for centuries, confirming its effectiveness and hygiene. Interestingly, in Japan, for instance, high-tech toilets with bidet functions have become standard, demonstrating how innovations can improve everyday hygiene. At the same time, in some European countries such as Italy and Portugal, bidets are legally mandatory in every new residential building, emphasizing their recognition as an essential element of health and comfort.

      Infection control measures also play a vital role in popularizing water hygiene. Contactless cleaning reduces the risk of spreading bacteria and viruses, especially relevant amid increased focus on epidemiological safety. Public health actively supports initiatives aimed at raising the hygiene standards of the population. Medicine is constantly evolving, and new research confirms that investing in personal hygiene pays off through reduced disease incidence and improved overall health. Hygiene culture is changing, and what was once perceived as a luxury is now becoming the norm, reflecting society’s drive toward a healthier and more comfortable lifestyle.

      Thus, transitioning to water hygiene is not just a fashionable trend but a well-founded decision driven by health concerns and the desire for maximum comfort. This shift affects not only individual habits but also impacts overall healthcare standards and hygiene culture, making water cleansing an integral part of modern life.